The End is Getting Closer...
We are soon going to start working on our portfolios and end of year Photography Show. But before all of that can happen, you are going to work on your last design project of the year. This is an opportunity for you to show off all the skills that you have developed and honed over the last few months. I look forward to your creations.
As we have discussed in class, you will be choosing a company that you believe does a poor job of reaching their target market. Your job is to work with 1-2 of your classmates to develop a brand new marketing campaign for that company, that includes at least 2 examples of a print ad (and beyond that there are no real limits, other than "keep it appropriate for high school").
We will be brainstorming about brainstorming today, as we watch an episode of "The Pitch" to see how advertising campaigns are developed in the "real world".
After we watch the episode, this handout on the 4 key questions to help frame your advertising campaign is a good place to start. You will also need this planning sheet and rubric.
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This is the on-line binder for the Photojournalism Course.