Today we are going to start our first group project. As we have discussed in class, you will be choosing a company that you believe does a poor job of reaching their target market. Your job is to work with 1-2 of your classmates to develop a brand new marketing campaign for that company, that includes at least 2 examples of a print ad (and beyond that there are no real limits, other than "keep it appropriate for high school").
We will be brainstorming about brainstorming today, as we watch an episode of "The Pitch" to see how advertising campaigns are developed in the "real world".
After we watch the episode, this handout on the 4 key questions to help frame your advertising campaign is a good place to start. You will also need this planning sheet and rubric.
Please work on the yearbook. I need to see progress by the middle of this week, or I will have to start removing people from their positions of responsibility.
Please make sure you sign up on the ladder for your assigned yearbook pages. Please have this finished by the end of the period (and make sure you work in pencil..things change ;) ). AWE4MI students need to look after 8-10 pages (4 to 5 DPS), and also take on the role of a section lead (if they do not have a leadership position already). AWE3MI students will need to look after a minimum of 4 pages (2 DPS).
Report Card time is closing in...so AWE3MI get moving on your Magazine Cover (done by Thursday) and AWE4MI...the closer you are to 100 points the better I feel ;)
AWE3MI: Magazine covers are now considered "past due". You will need to come in at lunch, or squeeze in time over the next few lessons to polish them up. We need to move forward.
A few of you still have not handed in your photography assignment (this is WAAAAY past due). You will need to see me and explain why, at this date, I should consider evaluating them.
We will be continuing with our understanding of design this week, starting with the CRAP rule ;) Get those CD covers finished!!
AWE4MI: Let's take a break from points, and work on yearbook pages. I would like to see templates for your sections by the middle of the week.
We are going to cover a lot of important information in class today, and I appreciate your patience and focus. This is the powerpoint that we are going to be looking at, and you are more than welcome to download it and review it as many times as you find necessary to learn the terminology and basic rules of design. These are the fundamentals that we will use to produce some pretty amazing stuff this year. I have also uploaded this terminology sheet to help you with all the concepts that we have learned so far (and that you are expected to know for next Wednesday's test).
For those of you still interested in improving and practicing your Photoshop skills (which I highly recommend), you can download a trial version from Adobe.com that will work for 30 days before you either have to buy it or it cripples itself. Similarly, there is free software with a lot of the same functionality as Photoshop, such as GIMP that is readily available on the internet. There are also plenty of resources to get you started (the learning curve is a little bit different, but you should catch on quite quickly).
I would like to see at least 50-70 points finished for Tuesday of next week. If this means homework, then so be it. See me if you are stuck or have any issues. Remember..EVERY assignment comes with a PMI self-reflection.
You also need to fill out this Chapman's reflection and email it/hand it in to me before the end of Monday's class so I can complete your evaluation.
So far this semester we have covered the basics of photography and Photoshop, and dabbled a bit in what makes up a "yearbook". If you are still struggling with the science of photography and all those settings, buttons and knobs, please check out this website to help reinforce your learning.
Today, we are going to once again delve into the concept of the theme, and establish some "class norms" that we can all live with, as we move forward with design. The next week or so will be VERY challenging for the AWE3MI students, so patience and persistence will need to play a large role in the classroom.
AWE4MI students should be working on their points projects, and touching base with me for help and direction. Yearbook responsibilities will soon be on you, so you need to remain focused and driven. Take risks with your work, and try to develop your already strong skill sets.
AWE3MI and 4MI students are to create portfolios are part of their culminating assessments (as we discussed during the first few days of class). If there are any 4MI students who are considering applying for post-secondary opportunities in this field, the portfolio is a "big deal". If you would like a free (yes, no strings attached) Weebly website (with all the bells and whistles, not the freebie one), let me know and I will show you how to set it up. Since I have been with Weebly for so long, I have acquired several website slots that you can use for your very own.
Here are some pretty awesome portfolios meant to inspire you :)
This is the site for Consumer Design lesson plans, expectations, and course materials.