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AWE3MI We have already taken a brief look at Typography, focusing on typeface families, components, and used this handout to guide your note-taking. Take a look at the ComicSansCriminal website. We are also going to take a look at kerning today, and how to make our text look more pleasing to the eye. It is a largely "thankless" task, but the results can be stunning. We are going to play a game as we absorb the concept of kerning and leading. Your mission is simple: achieve pleasant and readable text by distributing the space between letters. Typographers call this activity kerning. Your solution will be compared to a typographer's solution, and you will be given a score depending on how close you nailed it. Good luck! Lots to get done..so we need to stay focused! Smashing Magazine has an awesome article on the Principles of Using and Selecting Typefaces. You should check it out! This is a nice overview of the practical use of the concepts we looked at in class today. Yearbooks can be highly political, and can not only promote a school they can, either through action or inaction, create great harm. Take a look at what happened in St. Lake City, Utah.
Great work today! Here are the themes. Be prepared to vote tomorrow.   With your group, narrow down your choices to one that you truly feel that you can "flesh out". Take the time to look at all aspects of your theme, and possibilities that could mean for the 2019-2020 yearbook. Keep in mind your target audience, and our need to meet our sales targets (so...think "mass appeal").
Collect your ideas using Pinterest or another digital sharing tool, and be prepared to present your creative findings to the class on Monday. You job is to sell your ideas, so make sure you polish and rehearse before you share your thoughts with the rest of the yearbook staff. Think about typefaces, types of photography, index and divider pages, folio, graphics, words/phrases, etc. Try and capture as much supporting elements as possible. We will also be discussing how to work as a Team, and looking at the type of work ethic and time management skills I should be evaluating. For those of you who don't understand why we all must master the information on the standard terminology test, this is a good pictorial example of why we must all speak the same language in our design environment.  Please make sure your signed contract is handed in by the end of Monday's class. Today we are going to start the process of coming up with the Theme/Concept of this year's book, and I am looking forward to all of your creative input. The road ahead of us might seem a little daunting, but it is a important journey that need to make together. |
