Today the AWE3MI class will be working on some advanced photography techniques. This will be the s last assignment we do in class. I will talk about the expectations and evaluation tomorrow.
We have a lot to accomplish today.
The AWE3MI interviews are now considered "late", and will need to be worked on during lunch hours/spares. I can also stay after school on Wednesday until 4pm if anyone wants to make use of the time to catch up. I am not evaluating these after next Thursday.
We will be starting you last design project on Monday (the packaging do-over). For the sake of time. . We will be talking about your Portfolios today and tomorrow.
AWE4MI students need to be prepared to have all of their points finished no later than the last Friday before exams start. When you are not working on them, you need to be polishing up and preparing your portfolio.
Wow! We are entering the last few weeks of the course. We have a lot to finish, including your Culminating Assignments. Portfolio interview dates will soon be posted on the back of the door in Room 132 very soon.
The portfolio rubric/checklist is here (for both AWE3 and AWE4)
The best in show photo rubric for AWE3MI is here.
You will also need a copy of the self-evaluation (please bring this form, completed w/ written support to your interview).
Perhaps, this guide will also help you structure your portfolio.
There are examples of printed portfolios in the room, and you can also download a copy of Brooke's Level 4 portfolio from a few years ago(in .pdf format..warning for those with slow connections..the file is quite large). When you are looking at the examples, pay particular attention to how well these students reflected on the work that they completed.
AWE3MI: Today we are going to start our first
group project. As we have discussed in class, you will be choosing a company that you believe does a poor job of reaching their target market.
Your job is to work with 2-3 of your classmates to develop a brand new marketing campaign for that company, that includes at least 2 examples of a print ad (and beyond that there are no real limits, other than "keep it appropriate for high school").
We will be brainstorming about brainstorming today, as we watch an episode of "The Pitch" to see how
advertising campaigns are developed in the "real world".
After we watch the episode, this handout on the 4 key questions to help frame your advertising campaign is a good place to start. You will also need this planning sheet and rubric.
You should be thinking about your Interview Assignments. Please make use of all the design and brainstorming skills that we discussed today when we explored Headline and Caption writing.
This project should be suitable for "framing", and is a key piece in the scaffolding that we are building together that will see you develop the skills necessary to complete amazing yearbook pages.
We need to complete the following:
1) Mugs 2) Cover 3) Endpages 4) Dividers 5) 25% of the book (30 pages give or take) by the end of the month. I fear we are not anywhere near that goal. Section leads, you are going to have to step up and start making serious progress over the next few days. This will include finding creative ways to "make more time", including working through a lunch or three, or staying after school for an hour or twenty.
Yes, yesterday was a snow day (woo hoo for you! lol) We have a looming deadline, and you need to be more proficient in Lightroom in order for us to complete a high quality yearbook.
We are going to push through the tech issues and continue on.
Please right click and save these two photos to your desktop.
We are also going to look at a few other tools that you will use from time to time, so please save these photos to your desktop as well.
This course is very condensed and "content heavy", as we have a lot of skills to learn in order to stick our promise of completing and delivering a yearbook at the end of June. We can not allow the fact that I am away at the Board of Education in Chesley get in the way.
As we end our mini-Photoshop and photo editing unit, you are to read the attached handout on "Photographic Truth in the Digital Era", and complete the 1 page personal response that is indicated at the bottom of the package. This will be evaluated. It is due next Wednesday (no excuses)
The websites on the handout have changed to the following:
Fake or Foto Quiz
Greg's Digital Retouching Portfolio
You do not have to answer all the guided questions, they are only to help focus your thinking in preparation of your answering the personal response question. You should complete the activities for both websites and reflect on your thoughts (this will make a valuable contribution to your response).
Please use this reflection sheet to prepare your self-directed points for submission tomorrow. As we discussed in class, you are to complete one reflection PER project.
Also take some time to attend to your yearbook duties.
I hope you only ate half your chocolate this weekend :) I also hope that you found the Easter Break a nice way to recharge your batteries for all the work that lies ahead of us (and there is a lot of it). You are all going to need to take ownership for your pages, and it might mean missing a lunch or three over the next few weeks. If the need arrives to stay after school, I am more than willing to feed you yummy pizza. We'll talk about this today.
We all need each other to fill out these tracking forms and hand them to Kaileen and/or Megan. We need to remain organized and on track, or this book will get away from us.
After that is all said and done, we are going to take a look at Adobe Lightroom.
If you need help with the exposure triangle, here is a simple cheat sheet (print it out and carry it with you). I have also included a good overview resource to help you remember all the material that we have covered over the last few days. Photography takes practice..so keep practicing!
Using what you learn today, you are to grab a partner and participate in the following photo scavenger hunt. Each of you are to complete the following (load all pictures into a folder with you name on it within the SCAVENGER HUNT folder on the y: drive). We will look at your creations on Wednesday, critique the work, and award the most talented group an amazing prize. You are not to wander, nor visit with your friends (nor leave school property). Take this opportunity to practice your skills seriously.
Your Scavenger List:
1) Rule of Thirds
2) Leading Lines
3) POV: High
4) POV: Low
5) Bokah/Shallow Depth of Field
6) Fill the Frame: Object
7) Fill the Frame: Person
8) Stop Action Shot
9) Portrait invoking an emotion
10) True Candid
We will also briefly discuss the project (and rubric) that I will be assigning tomorrow.
This is the site for Consumer Design lesson plans, expectations, and course materials.